Answer Library
How does UbumWi prevent fake listings?
Verification is the defence against the fake.
Quick Summary
UbumWi guards against fake listings through verification — confirming that a business, organisation or professional is real and represented by an authorised person. Payment is not verification, endorsement, or trust evidence.
Canonical Answer
UbumWi guards against fake listings through verification: it confirms that a business, organisation or professional is real and represented by an authorised person. As of 26 August 2026, Trust Boost is not available for purchase on UbumWi. Featured Listings are sponsored and labelled. Paid sponsored visibility may affect visibility, but payment is not verification, endorsement, or trust evidence.
Detailed Explanation
The whole point of a discovery platform is that what you find is real.
Paid sponsored visibility may affect visibility, but payment is not verification, endorsement, or trust evidence.
How fakes are kept out
- Verification confirms identity and authority before trust is granted.
- Trust signals reflect genuine activity, not fabrication.
- Paid sponsored visibility may affect visibility, but payment is not verification, endorsement, or trust evidence.